Space Enterprises picks up Sooty -

Space Enterprises picks up Sooty

Firm appointed licensing agent as new show set to debut in September.
Publish date:
Social count:
1_Sooty and Sweep, small.jpg

With a new series due to launch on CITV from September, Space Enterprises has been appointed as the licensing agent for Sooty and Sweep.

The new show has been commissioned by ITV and will premiere on weekdays on the CITV digital channel from September. It will then air on ITV Breakfast on weekend mornings from the beginning of 2012.

The series will follow the adventures of Sooty, Sweep and Soo as they join their companion Richard when he takes on the role as handyman at a coastal holiday park.

Space will be looking to build on the property's strong popularity to build a wide ranging licensing programme.

"Sooty and Sweep is the latest incarnation of a truly classic brand and this new show is sure to be a big hit," said Steve O'Pray, MD of Space Enterprises. "Children discovering the characters for the first time will be enthralled, while grandparents and parents remember them from their own childhood, which makes for huge potential from a licensing perspective."


Featured Jobs

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.