Space's Hive heads to Israel

New four-year broadcasting deal secured for pre-school animation with Hop! Channel.
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Pre-school animation The Hive is growing its list of broadcast partners, with Hop! Channel in Israel becoming the latest to sign up.

Hop! has agreed a four-year deal for cable and satellite rights to the show in Israel.

The channel joins Walt Disney Company EMEA - which has a multi-territory deal from 2011 on Playhouse Disney - and GMTV in the UK, both already on board for the series.

"It's fantastic to have another top broadcaster on board," said Mark Hurry, director of licensing at Space Enterprises, licensing agent for The Hive.

"The Hive is now set for a very high level of worldwide television exposure, which will translate into enormous brand awareness on a global scale."

In terms of the licensing programme, Aykroyds TDP, Blues Clothing and ITV have signed up to date.


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