Spain becomes second largest territory for Peppa Pig products - Licensing.biz

Spain becomes second largest territory for Peppa Pig products

Spanish merchandise programme has 32 partners across a wide range of categories.
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Entertainment One's licensing programme for Peppa Pig in Spain continues to go from strength to strength - indeed the territory is now the second largest behind the UK for merchandise for the brand.

The firm's Spanish licensing agent, El Ocho Licencias y Promociones has notched up 32 licensees for Peppa Pig.

The first product to hit shelves was a range of story and activity books from publishing partner, Random House. Since launch in February, the Peppa series has sold over 200,000 books. The top title - Peppa Goes Swimming - has shifted over 37,000 units to date.

In addition, master toy partner Bandai has already exceeded expectation at retail with a line of Peppa play-sets and figures, which launched this autumn. Based on Character Options range, the toys will be supported by an above the line marketing campaign including TV, print and online ads, plus retail support in-store.

Claudio Reig has launched a line of branded electronic instruments, while Simba, Educa Borras, CEFA and Fournier have an assortment of puzzles, educational games, playing cards, puppets, construction sets and ride-ons.

A raft of marketing promotions are also being executed with retailers such as Toys R Us, El Corte Inglés and FNAC.

Entertainment One is also currently translating the official Peppa Pig website for the Spanish market for launch later this month.

"Our agent El Ocho has assembled a really strong line-up of partners and we've been impressed by both the quality of merchandise that our Spanish licensees are producing and the support that retailers in the territory are putting behind the brand," said Ami Dieckman, international licensing manager at Entertainment One.

"Given the challenging retail climate in Spain, the demand for Peppa licensed merchandise is overwhelming and it's a fantastic start to the licensing programme."

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