Spearmark hams it up with new Pig line

Firm to produce lunch bags and plastic drinks bottles for latest Artlist Collection property.
Author:
Publish date:
Social count:
0

4Kids Entertainment International has kicked off The Pig licensing drive, signing up Spearmark Homewares for a range of lunch bags and plastic drink bottles for the photography franchise from Artlist.

Spearmark has already produced items for The Dog, and will now aim to launch the two Pig branded products in time for the back to school season in January 2009.

"Following the successful launch of The Dog lunchware range in 2006, Spearmark Housewares is delighted to have secured the licence for The Pig," said Alex Bloom, licensing director at the firm. "With its extremely eye-catching and adorable imagery, we are confident that this new franchise will be a massive hit at retail."

Stephen Gould, co-managing director at 4Kids, added: "Given that Spearmark is well-known for its high quality children's lunchware products which consumers have seen with The Dog, they're the perfect partner to produce The Pig lunch bags and drink bottles."

Additional licence agreements for The Pig are expected to be revealed shortly.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.