The range of London 2012 products for adults and children will include lunchware, tableware and drinks bottles.
There will be Olympic, Paralympic, Team GB and Paralympics GB themes and designs, with some of the merchandise also set to feature the recently unveiled Olympic mascot, Wenlock and Paralympic mascot, Mandeville.
The first products are set to hit the shelves at the end of this year.
Simon Lilley, head of licensing and retail, London 2012 Organising Committee, commented: “As the London 2012 licensing programme gathers pace we are experiencing a tremendous amount of interest in available licensing opportunities.
"We are very much looking forward to seeing the range of products they develop.”