Spearmark revs up with Cars 2 - Licensing.biz

Spearmark revs up with Cars 2

Housewares and lighting firm adds Disney-Pixar film to portfolio.
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Spearmark Lighting is to launch a collection of products based on the hotly anticipated Disney-Pixar film, Cars 2.

The new range will arrive next year and will include a variety of housewares and lighting products. These will include a tyre-themed plate and bowl with matching tool-shaped cutlery, plus a mealtime set and a variety of mugs, tumblers, drink bottles and lunch bags.

Meanwhile, the lighting range will include ceiling shades, a battery-powered night light, lenticular wall light and two types of LED task lamps, one for a desk top and one that clips onto a bed frame.

"Cars was an incredibly popular movie and the sequel is eagerly anticipated, so we are very excited about the potential offered by this range of lighting and housewares products," said Alex Bloom, commercial director at Spearmark.

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