Spearmark to introduce Where's Wally lunchware - Licensing.biz

Spearmark to introduce Where's Wally lunchware

Firm signs deal with Classic Media for the iconic brand.
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New partnership will see Spearmark launch the range of lunchware based on Where's Wally in autumn/winter 2011.

The new range features a rectangular lunch bag, metal bottle and plastic bottle, which all feature a colourful and tricky Where’s Wally? scene that is guaranteed to keep kids amused.

“Everybody loves Where’s Wally?,” said Alex Bloom, commercial director at Spearmark, “It works perfectly on these new lunchware products and kids will thoroughly enjoy looking for Wally during their meal break.”


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Where's Wally?

Classic publishing character Where's Wally? is 25 in 2012 and there are major plans to move the brand further into the licensing arena. We find out more.

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