Special Mad Men line launched by Estée Lauder - Licensing.biz

Special Mad Men line launched by Estée Lauder

Two-piece make up collection unveiled to celebrate upcoming fifth season of 1960s-inspired show.
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A new make up set inspired by the hit US drama series Mad Men is launching from Estée Lauder.

Launching on March 18th across the US, to coincide with the premiere of the fifth season of Mad Men, the set will have an 'elegant retro feel' and will come in vintage-style golden cases.

It will include a rosy cream blush - Creme Rouge in Evening Rose - and a satiny deep red lipstick in cherry.

Jane Hertzmark Hudis, global president of Estée Lauder, said: "We were there in the Sixties - it's not creating something inspired by the Sixties; we have stuff from the Sixties!"

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