Probably one of the last remaining sports to recognise the benefits of having a licensing programme, speedway is finally entering the sector, with Go Speed having inked a media licensing rights agreement.
The deal will look to enhance the UK TV, internet and mobile licence already in place with Sky Sports.
Alex Harkess, chairman of the British Speedway Promoters Association, said: "The release of international rights is a fantastic way to announce a new era in speedway. The increased visibility that the new media licensees will generate for SpeedwayGB across the international regions will fuel the sport's exclusive growth in popularity."
Fraser Dalglish, Go Speed's content licensing director, added: "We've some exciting licensing packages being put together, covering digital TV including HD, internet, mobile and games platforms, as well as the existing commercial models like merchandising and publishing.
"The games sector is one that we're hoping to develop in parallel with the Globsl SGB Speedway brand that we can now sell. We tested the water earlier last year and the response from one of the world's leading game publishers we spoke with was very positive."