Video games company Activision and Spider-Man Merchandising have announced their support of Bullying UK, the country's premier anti-bullying resource.
To celebrate the recent release of Activision's Spider-Man: Friend or Foe - in which Spider-Man joins forces with his enemies for the first time in a video game - Bullying UK will run a national competition for children aged seven and older, where they can win copies of the game.
The campaign will run from the launch of the game through to the end of Anti Bullying Week, starting on November 19th. It will be promoted on the Bullying UK website, as well as in the Bullying UK newsletter and on the MySpace profile, which currently has 12,000 friends.
"Bullying UK is proud to be working alongside Activision, a world-renowned entertainment publisher, to highlight Spider-Man: Friend or Foe and our campaign," commented John Carnell of Bullying UK.
"Partnerships like this allow us to reach out to more young people and draw them into a world where bullying is unacceptable and with an iconic character like Spider-Man the message couldn't be clearer."
Spider-Man: Friend or Foe is available on Xbox 360, Nintendo Wii, Sony's PlayStation 2 and PSP, plus Nintendo DS and Games for Windows PC.