Spider-Man will be slinging his way into Pizza Hut, across Dell and Panasonic in a brand campaign celebrating the release of the hero’s upcoming movie.
Sony Pictures has developed a global brand partnership campaign with the trio as Brand & Deliver prepares to support the campaign celebrating the cinematic release of Spider-Man: Homecoming in the UK.
Campaign activity, running throughout the summer, includes Spider-Man: Homecoming branding on Pizza Hut pizza boxes and box toppers in a global campaign supported by SMS, digital and social media channels.
It will also feature on pack promotions with Panasonic, including a retail partnership with Waitrose and an Augmented Reality app, cinema, OOH, print and digital video promotion by Dell, with paid social and retail support in John Lewis, Curry’s and PC World.
A further campaign developed by Brand & Deliver in partnership with Northern Rail will bring Spider-Man to station posters as well as in print, digital display and retail promotions with KEF.
Ros Carmoody, head of partnerships at Brand & deliver, said: “Spider-Man is an iconic franchise with multi-generational appeal. These brands give us vast scope to promote the film to UK audiences.”
Ian George, managing director of Sony Pictures UK, added: “These are high profile brands with far-reaching influence, which all play a significant role in raising awareness of the film and generating excitement among Spider-Man fans old and new.”