Spin Master announces Rusty Rivets toy line

The firm is set to launch an easy-to-build, preschool toy line for its latest show, broadcast on Nickelodeon.
Author:
Publish date:
Social count:
0
Screen Shot 2017-07-21 at 10.37.39.png

Spin Master has announced the launch of a new toy line based on its entertainment brand Rusty Rivets, currently broadcast on Nickelodeon.

Kids can build, create and “rustify” alongside Rusty, Ruby and the on-screen cast. The line of toys is designed for kids 3+ and is comprised of reconfigurable, easy-click pieces that make building and transforming easy.

The toy line ranges includes the Rusty Rivets Botasaur, Rusty Rivet Lab Playset, Rusty Rivets Mini Build Packs and Rusy Rivets Core Build Packs, debuting nationally and exclusively at Toys R Us in the US from August 1st. All are easy-to-build and perfect for preschoolers since all of the pieces are compatible and parts can interchange with the full line of toys.

“As part of our growth strategy to produce evergreen global entertainment properties such as PAW Patrol and most recently Rusty Rivets, we’re thrilled kids can now invent alongside the show’s hero characters, Rusty and Ruby.” said Ben Gadbois, Spin Master’s global president and COO. “Inspired by elements of the maker culture, the Rusty Rivets toy line combines an easy-click system allowing each of the pieces to work interchangeably, encouraging a sense of discovery and open-ended creative play.”

“Since the debut of Spin Master Entertainment’s Rusty Rivetson Nickelodeon last summer, we knew we had to have this line for our customers,” added Richard Barry, executive vice president, global chief merchandising officer, Toys R Us. “Spin Master has a track record of developing innovative toys that bring unique TV characters to life for kids, and we are especially excited that we are the only retailer to sell the Rusty Rivets line.”

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.