Nickelodeon Consumer Products has named Spin Master the new master toy licensee for its live action comedy series, Victorious.
The product line-up - which will include fashion dolls and play-sets - is being showcased at New York Toy Fair this week. Highlights include the Make It Shine doll, the Tori doll, Locker Decorator and Microphone.
Since its launch in April 2010, Victorious has been the number one live action comedy series in its timeslot on all TV with kids 6-11, tweens 9-14 and teens 12-17. It reaches 14.4 million kids, 13.7 million tweens and 11.4 million teens each quarter.
The show is a co-production with Sony Music as part of an ongoing global partnership between Nickelodeon and Sony Music.
"The enormous popularity and success of Victorious has led to an overwhelming demand from kids, teens and tweens," said Manuel Torres, SVP, global toys and video games for Nickelodeon Consumer Products. "As the master toy licensee for Victorious, Spin Master will engage the show's loyal and passionate audience and provide them with a line-up of dolls, play-sets and role play items to bring them closer to the excitement of Tori's life at Hollywood Arts High School."
Nicole Perez, VP of girls marketing at Spin Master, added: "Girls love Victorious because it embodies everything important and aspirational to them: performance, self-expression, a relatable and likeable heroine and humour. Our toy line focuses on those key girl triggers. We offer amazing performance based product and we'll be infusing some never before seen technologies."