Spin Master has officially become the master toy licensee for DreamWorks' Dragons: Riders of Berk, as revealed by Licensing.biz last November.
The exclusive licensing relationship will see Spin Master produce toys based on the upcoming franchise properties, including the aforementioned TV series and a movie sequel.
Spin Master previously served as master toy partner for the Academy Award nominated How to Train Your Dragon film which launched in 2009.
This autumn a toy line inspired by the 2012 debut of Cartoon Network’s DreamWorks Dragons: Riders of Berk will hit shelves. The show continues to be a hit, consistently ranking number one among boys aged six to 11 since its premiere, says Spin Master.
One of the line’s featured items is the Giant Fire Breathing Toothless, which creates amazing blue “fire” and “steam” which Spin Master says "must be seen to be believed".
“Re-teaming with DreamWorks Animation puts Spin Master in an enviable position to create a blockbuster line of toy properties inspired by the DreamWorks Dragons franchise, which has appealed to boys the world-over and is now ripe for introduction to an entirely new fanbase,” said Craig Sims, VP global licensing for Spin Master.
How to Train Your Dragon 2 the movie is set for release on July 20th, 2014.
“Spin Master was a wonderful partner for us on How to Train Your Dragon – one of our biggest consumer products program yet – and we look forward to building on this relationship as we grow the franchise in a number of innovative ways,” added Kerry Phelan, head of worldwide licensing and consumer products for DreamWorks Animation.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.