The countdown is well and truly on for the London to Utrecht Miffy & Friends industry cycle challenge in aid of The Light Fund - with Cooneen Group generously donating the jerseys for all team members.
All 18 spaces for sponsor logos sold out within 24 hours - companies featured on the jersey include Rainbow Designs, DHX Media, eOne, Rainbow Productions, Trademark Collections, Allsorts, CPLG, Centum Books, Miffy, Poetic Brands, Cherokee Global Brands, Sesame Workshop, Gemma, Care Bears, Immediate Media, DRi, Esdevium Games and Asmodee.
The jersey will get its first official outing during a Las Vegas warm up ride, ahead of Licensing Expo next week.
"We are excited to have secured a very cool sponsored team cycle jersey, thanks to a hugely generous offer from the Cooneen Group," said Anthony Temple from Rainbow Designs and one of the organisers of the challenge. "Emblazoned with 18 sponsor logos, we have a fantastically colourful and professional design and there is no doubt that our riders peleton's will be highly visible as we speed across the hills to Folkestone, through Frnace, Belgium and on to Utrecht.
"I would also like to thank all of our participating logo sponsors who were so quick off the mark in picking up this great opportunity.
"The response to our sponsorship offer was amazing - we sold out of all 18 logo placements within 24 hours. But I am pleased to say that we have many more sponsorship opportunities still available, from the start line to the finish. It's going to be an incredible event."
The challenge takes place from June 30th to July 3rd.