Spooks brand grows

Metrostar keeps interest in TV spy drama high as new series airs on BBC1.
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Metrostar has secured a number of new licensing deals for BBC1 smash hit series, Spooks.

GE Fabbri is testing a DVD partwork this month, while Harry's Diary, the second in a series of three fiction works published by Headline, will be launched against the airing on the new series from next week.

Metrostar - which was formed by ex-BBC Worldwide marketer Claire Potter - is also in the final stages of negotiations with video games publishers and mobile games companies.

First screened in 2002, Spooks is currently in its sixth series on BBC1 and regularly attracts an audience of over six million viewers weekly. It is based on the adventures of Section B - a crack team of spies in MI5's counter terrorism department.

"Spooks is one of the UK's most successful television drama brands and licensees are really starting to see its potential," said Potter. "We plan to grow the range of licences in 2008 to mirror those of US high action dramas like 24 and CSI."

Daniel Isaacs, Kudos' commercial director, added: "Spooks has an incredibly loyal fan base. We are delighted to see it extending into consumer products which will bring it even closer to this group and extend its appeal still further."

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