Sports Afield steps up licensing activity with Blue Trellis

The iconic US outdoor sports enthusiast title is looking to enter apparel, games and pet furniture sectors.
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Outdoor enthusiast brand Sports Afield has detailed its plans to expand its licensing activity this year.

The magazine and television brand reaches over 31 million households across the US and is now looking to expand into apparel, games, home, furniture, pet products and more.

The firm has appointed Blue Trellis, LLC as its licensing agent across the territory and is currently looking for new partners for the sports brand.

Sports Afield currently partners with Safari classics Productions for TV, Mahco with a selected clothing license and Safari Press for Sports Afield Calendars.


Blues Clothing

Blues Clothing already has a solid 30-year+ history in the licensed apparel sector, however a management buy out last year (backed by Penta Capital and Allied Irish Bank) means that it now has the extra clout to push even further into the market.

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