Sports Illustrated Swimsuit to launch swimwear line

‘This is a natural evolution for Sports Illustrated Swimsuit, which has long been considered the authority on swim style,’ says Time Inc’s Bruce Gersh.
Author:
Publish date:
Social count:
0
0 sports illustrated.jpg

Time Inc’s Sports Illustrated (SI) Swimsuit is joining forces with Raj Swim, for a new branded swim and activewear line.

Set to debut in 2018, the line will cater to ‘all types of women’, while a first look at the collection will be available this summer.

“This is a natural evolution for Sports Illustrated Swimsuit, which has long been considered the authority on swim style,” said Bruce Gersh, SVP of strategy and business development, Time Inc.

“The opportunity to expand the Sports Illustrated Swimsuit brand into the premium apparel space is a perfect fit, and it falls in line with our strategy to unlock new consumer programs leveraging Time Inc. brands. RAJ Swim has a rich history and is highly respected in the industry, making the company an ideal fit to help bring the Sports Illustrated Swimsuit brand to life.”

Several items are expected to star in the issue and on the company’s digital properties.

Plus, fans will be able to get their hands on the items in early 2018 in conjunction with the release of the annual SI Swimsuit issue. 

Related

0 WWE dolls.jpg

WWE and Mattel launch fashion dolls

‘The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female superstars, but our entire company,’ says WWE’s Stephanie McMahon.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.