Having been appointed as the European licensing agent, Jane Evans Licensing Consultancy has some ambitious plans to boost the presence of Australian fishing brand Mad Keen across the territory.
Already a top performer in its home territory, JELC is now planning to target the millions of fishing fans across Europe. Apparently, fishing has the largest number of participants than any other sport in Europe.
The Angling Times will be running a special promotion to build awareness in the UK featuring editorial comment, advertising targeted at fishing fans and a promotional offer featuring four t-shirts in mid-August.
Just Go Fishing is the first licensee and will handle all internet and promotional sales direct to the consumer.
"JELC as a boutique agency have created a consultancy with continued success working on all sides of the supply chain," said MD Jane Evans. "We pride ourselves that we deliver over and above other agencies. With yet another unique opportunity we believe our philosophy of thinking and working 'outside the box' will attract exciting new opportunities for all our partners."