SPORTS MONTH: Photo File picks up Vince Lombardi rights

Licensed sports photography products firm to create items around former NFL head coach.
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Photo File, a licensed sports photography products company, has sealed a deal with the Lombardi family.

it will now create products bearing the name, likeness, signature and quotes of former NFL head coach, Vince Lombardi.

"It has been a pleasure working with the Lombardi family to frame this relationship," said Peter Toriello, Photo File's director of licensing. "We are excited to bring this opportunity to our customer base."

Pete Enfield, president of Luminary Group, the IP management company for the Lombardi family, added: "We are confident Photo File's line of Lombardi products will uphold the integrity and excellence synonymous with this American icon."

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