Sportsrabilia has secured the global licence for the signature of Brazilian football ace Pelé.
It hopes the four-and-a-half-year deal with Pelé’s global management agency Legends 10 will help stop counterfeit memorabilia entering the market.
Sportsrabilia says it will be responsible for ‘safeguarding Pelé’s name and his global fandom by regulating the use of his signature on all items of memorabilia’.
Sportsrabilia CEO Danny Schindler said: “We’re extremely proud of this industry first and to implement the initiative alongside an international legend such as Pelé is an honour.
“The black market is prospering through unregulated counterfeit memorabilia, conning consumers with fake authentication and naturally players and clubs are becoming increasingly frustrated with the lack of control.
“Our priority is to protect the fans and by being the sole licensor of Pelé’s signature, we can ensure that what consumers are buying is 100 per cent genuine.”
Terry Byrne, exec VP of Legends 10, added: “Sportsrabilia is a growing yet established business that complements our vision of entering new markets with the Pelé brand, while also protecting his legacy and maintaining high standards and distinct quality control of autographed merchandise being released to the public.”
The 2013 FIFA Confederations Cup, 2014 FIFA World Cup and 2016 Summer Olympics will take place in Brazil, and Sportsrabilia expects an increase in demand for official Pelé products.
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