Talk about timing – just days after the Duke and Duchess of Cambridge announced they are expecting a baby, Spreadshirt has launched a 'Royal Baby' clothing range.
The company has announced an agreement with author and Twitter parody account @Queen_UK, through her appointed digital agency Sweetweets.
Spreadshirt will produce a range of clothing and accessories for the @Queen_UK official shop, starting with the new Royal Baby range, 'Born To Rule'.
@Queen_UK has almost one million Twitter followers and has released a book, Gin O’Clock, which hit shelves worldwide this year as a special edition Diamond Jubilee paperback.
The @Queen_UK range is now available via http://www.gin-oclock.com. Shoppers can get their official merchandise featuring the 'Your Queen Loves You, Not You Clegg' and 'Gin O’ Clock' tweets in the design, colour, style and size of their choosing. They will also be able to purchase licensed umbrellas.
Philip Rooke, Spreadshirt CEO, said: "I was raised to believe there are three things that make an English gentleman: a sense of humour, loyalty to the Queen and an ability to drink gin regularly.
"Gin O’Clock combines all three and with the help of our platform they can now take the fun into clothing, phone and iPad covers. Using print-on-demand they can play with different ideas and really find out what appeals to their fans."
@Queen_UK added: "One is delighted to be opening a new online shop, packed with perfect gifts for those princes or princesses in your life who have it all and don’t want Greece.
"One's new Royal Baby range, ‘Born To Rule’, is sure to be a hit in every palace in the country.
"Your Queen loves you. Not you Clegg.”
Spreadshirt is offering free shipping with the code 'borntorule' until Sunday, December 9th.
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