The selection includes over 10,000 consumer products ranging from mascot bedding, children’s annuals plus books, collectables from Hornby, exclusive coins such as 50 pence pieces from the Royal Mint and scooters.
The line-up also including a full clothing range from Team GB sponsor adidas, including cargo pants/shorts, polo shirts, long and short sleeved t-shirts, jackets, scarves, shorts, swimwear, track tops.
There are also specific sport ranges such as running vests, sports socks, sweatbands, sweatshirts, tracksuits, tennis skirts and trainers. In addition, Cohen & Wilks is producing a range of London 2012 infant and baby daywear.
The London 2012 Top Trumps edition, by Winning Moves was also part of the launch featuring a list of past and present GB athletes.
The products are currently available at official London 2012 retailers, online and at John Lewis Oxford Street, with wide distribution soon to follow across the UK High Street. Team GB and ParalympicGB merchandise will also be launched for the first time ever this autumn.
LOCOG Chairman, Sebastian Coe, commented: "There are now so many fantastic products available to the public and ways in which they can get involved with London 2012. Purchasing some of the official merchandise offers the public an exciting opportunity to take a piece of the Games home with them as well as help support TeamGB athletes. There is so much on offer, with products to suit everyone from all ages no matter what your sporting preference is. Just as the athletes are getting ready for the London 2012, the UK retail industry should be warming up to be part of a fantastic summer of 2012."