SPRING FAIR 2011: Warner Bros lends support to gift partners - Licensing.biz

SPRING FAIR 2011: Warner Bros lends support to gift partners

Rubies, GB eye, Danilo, Vogue and Arnold Wills all displaying key lines for major franchises.
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A comprehensive range of products from Warner Bros Consumer Products' licensees will be on show at Spring Fair this week.

Highlights include Rubies Green Lantern dress-up range, with the firm also previewing costumes from Hanna Barbera's classic Wacky Races.

Half Moon Bay will be exhibiting an extended licensed range that includes DC Comics housewares such as cushions and blankets, as well as additions to its gift ranges, like travel card holders and in-car accessories. Vogue International, meanwhile, will be displaying housewares featuring Tom and Jerry, plus Batman: Brave and the Bold.

Paper products partner Danilo has added The Vampire Diaries and the Green Lantern to its range, which already includes calendars for Harry Potter, Friends and Gossip Girl. GB eye will be debuting its new poster range for upcoming releases, Red Riding Hood and Sucker Punch.

Pyramid also has a licence for Sucker Punch, while Zeon will be taking a new range of watches, watch gift sets and bags featuring classic DC Batman and Brave and the Bold to the show. Finally, Arnold Wills will be returning with a line of DC Comics accessories including cufflinks, bets and wallets.

"Spring Fair is integral to the success of our licensed gift and homewares programmes," confirmed Paul Bufton, general manager of WBCP UK. "It's a must attend event for buyers from the world's leading stores, independents, online and mail order companies and, as such, it's extremely important that our brands have a profile presence at the show.

"This year, more than any in recent memory, the depth and breadth of our portfolio and product offering will be inescapable and this is down to the hard work and tenacity of our key partners who I'm sure will triumph at the show."


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