Spring Fair organiser Emap Connect has revealed plans for a dedicated Licensing Lounge at next year's show.
Situated in Hall 3, the lounge is being sponsored by five licensing agencies and brand owners including Nickelodeon, Turner CN Enterprises and BBC Worldwide.
In addition, trade body LIMA UK will have a dedicated table in the lounge with a team of experts on hand to answer questions on licensing and merchandising.
Sponsors will be able to use the space to display product and hold meetings with potential and existing licensees, as well as retailers interested in stocking the merchandise.
Max Publishing - organiser of The Licensing Awards, of which Spring Fair is the headline sponsor - will also be sponsoring a drinks reception in the lounge on the Monday evening of the show.
"We're delighted to be a key partner for the Licensing Lounge at Spring Fair 2012," said Nickelodeon's Mark Kingston. "It's a fantastic opportunity to be involved in the largest retail trade event in Europe. We look forward to meeting with retailers and key licensee partners to work on plans to drive our properties and respective businesses forward in 2012 and beyond."
Spring Fair 2012 takes place from February 5th to 9th at Birmingham's NEC. For further details, click here.