After a successful launch last year, the License It area of Spring Fair 2008 is looking to ramp up significantly.
The section – situated in Hall 3 of the Birmingham NEC - will grow to host 70 companies looking to get their artwork and brands out into the market.
Show organiser Emap TPS claims that firms exhibiting in the area will benefit from a potentially huge audience. As well as promotion to the 4,000 exhibiting companies across the show – many of which visit the License It section to buy new licences for their products according to Emap – the event attracted over 73,000 visitors this year, with 11 per cent of these from overseas.
In addition, over 10,500 buyers specified an interest in artwork and character licensing.
Confirmed exhibitors already include Art House Design, BBC Worldwide, Brand Champions, Danilo Promotions, Fountainhead Studios, Francois Bournaud, GB Eye, Image by Design, Inter Litho, Licensing Intercontinental, London Portfolio, Royal Worcester and The Design Show.
Spring Fair will run from February 3rd to 7th 2008, with volume halls open one day early. For further details, simply log on to www.springfair.com.