Spurs develops US licensing programme - Licensing.biz

Spurs develops US licensing programme

Footy club to engage with growing US fanbase via partnership with Sports Endeavors.
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Tottenham Hotspur Football Club has announced a licensing partnership with the US online football retailer Sports Endeavors Inc (SEI).

As part of the deal, ESI will produce Tottenham Hotspur licensed merchandise and will also source existing licensed club products and distribute via its channels throughout the United States.

Recent fan engagement activities in the territory include a successful pre-season tour of the ‘States, which saw the club play friendly matches against Los Angeles, Baltimore and New York. Players also took part in high-profile events at Grand Central Station and the Wall Street Stock Exchange.

Gary Jacobson, Brand Licensing Manager, Tottenham Hotspur, said: “We are delighted to be working with a company of Sports Endeavors’ calibre. Our North American fan-base is hugely important to the Club and SEI dominates the online football retail space, providing a key component in our expanding international licensing programme.

“The Tottenham Hotspur brand represents style, passion and flair, backed by a team playing some of the most attractive and exciting football in the Premier League.

“Our unique approach is reflected in the way we work with licensees both at home and abroad, constantly striving to take the brand into new and exciting areas of retail.”

Doug Williams, Business Development Director for Sports Endeavors Inc, said: “Sports Endeavors is proud to begin this relationship with Tottenham Hotspur to help fulfill the demand for official product by Spurs fans in North America.

“Tottenham Hotspur’s unique brand values are ones that we share, as well as a vision and ambition of giving more fans in America the chance to get closer to their favorite Premier League football club than ever before.

“As an international licensee, we know we can be guaranteed constant interaction with the Club’s growing global fan-base through ever-growing social media channels, an international Football Development program aimed at youth markets, and the invaluable appeal of globally-recognised players.”

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