Manufacturer Callaway Golf is to produce a new line of St Andrews Links dual branded golf accessories.
The five-year worldwide partnership - brokered by Copyright Promotions Sports - will see the world famous St Andrews Links marque appear on a collection of products, benfitting all seven courses managed by the Trust. Purchases of official merchandise will contribute directly to the preservation and maintenance of the links, including the historic Old Course.
Official products will include golf balls, putters, wedges, golf bags, headcovers, umbrellas, golf towels, divot tools, headwear and luggage. All will feature both the St Andrews Links and Callaway Golf logos.
"This is a significant agreement for both St Andrews Links and Callaway Golf that, ultimately, will benfit the outstanding work the Trust does in maintaining the Home of Golf," said George Fellows, president and CEO of Callaway Golf.
Alan McGregor, general manager of St Andrews Links, added: "This is an important agreement for St Andrews Links which will strengthen our already excellent working relationship with Callaway Golf. As one of the world's leading equipment manufacturers Callaway Golf operates to the highest standards."