Stan Lee joins with Magic Storm Entertainment - Licensing.biz

Stan Lee joins with Magic Storm Entertainment

New company will develop superhero franchises for Asian markets and broader global audiences.
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Magic Storm’s first film project will be announced later this summer. The projects will 'leverage Stan Lee’s global legacy' with new content aimed at a worldwide audience, targetting China.

Magic Storm Entertainment is a joint venture between Ricco Capital Holdings, a Hong Kong-based investor, and Panda Media Partners, a collaboration between Lee’s POW! and Fidelis Entertainment. Fidelis’ Eric Mika has been appointed CEO.

Stan Lee, chief creative office of POW! Entertainment, said: “I have been eagerly awaiting this great opportunity, a chance to combine the best of American superhero epics with the best of Chinese and Asian classical film making for a motion picture that would be excitedly received worldwide.”

Gill Champion, CEO of POW!, added: "We will seek to produce universally appealing films and franchises that provide a powerful platform for our brands to reach a growing consumer audience throughout China and Asia, as well as the rest of the world. Our first project will be announced in the very near future."

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