POW! Entertainment has joined forces with The Hollywood Reporter and Genius Brands International to launch the new Stan Lee's Cosmic Crusaders animated series.
The first four episodes of Stan Lee's Cosmic Crusaders will premiere exclusively on THR.com with one episode airing each day during Comic-Con International 2016.
The webisodes will cliffhanger daily, and the first one will be in Virtual Reality, with ‘VR boxes’ to place on smart phones being given out at Comic-Con.
THR will collaborate with distribution partners on promoting the premiere episodes on THR.com and the remaining 22 episodes of the series. The animated series will then move to full global distribution by GBI.
The global consumer products programme has been introduced by GBI at Licensing Expo 2016 and the company has already secured national retailer Hot Topic to launch the brand under a direct–to-retail apparel and accessories programme in stores and online in conjunction with the webisode launch at San Diego Comic-Con.
“I can’t wait to bestow upon the world one of our latest creations, Stan Lee's Cosmic Crusaders," said Lee.
“And as if this wasn’t exciting enough, we’ve joined forces with the creative teams at The Hollywood Reporter and Genius Brands so you can guarantee this will be an unforgettable event that you won’t want to miss."
Andy Heyward, chairman and CEO of GBI, added: “Stan Lee is a true industry icon, from his Marvel Superheroes like Spider-Man, Captain America, Iron Man, X-Men, Hulk, the Avengers, the Fantastic Four, to the latest characters in Stan Lee's Cosmic Crusaders, he continues to stimulate our imaginations with characters and stories that are as indelible and relevant today as they were 50 years ago and will be 50 years from now.
“We are honoured to partner with Stan’s POW! Entertainment on producing his latest project and look forward to further collaborations as we celebrate this legendary man and his remarkable body of work.”