Starbucks and SSP form partnership

150 Starbucks stores to open within European travel market.
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Starbucks continues to increase its international store growth, giving licensing rights to SSP, the operater of food and beverage brands in train stations and airports.

The agreement will see SSP open some 150 Starbucks branded stores within the European travel market, including the exclusive segments of France, Germany and the UK.

Howard Schultz, chairman, president and CEO of Starbucks, said: "It provides us with a strong platform to further expand the Starbucks brand across Europe.

"SSP's experience and leadership position gives us great confidence that together we can deliver the unique Starbucks Experience to more travelers in Europe."

Andrew Lynch, CEO of SSP, added: "SSP and Starbucks have a shared passion for delivering the very best quality beverage and food offerings for consumers worldwide. We are excited about the opportunity to deliver the Starbucks Experience to traveling consumers in these key European markets.

"SSP has been operting in travel locations in Europe for over 60 years; this experience and our insights into travelling consumers' needs and behaviour, coupled with Starbucks unrivaled stature as the world's leading coffee brand is a formidable pairing."

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