Lucasfilm and Star Wars: Force for Change have today announced a new charity campaign, inviting fans to roar like Chewbacca to raise money for UNICEF.
For each public post, like, or share on Facebook, Instagram or Twitter that includes #RoarForChange between May 3 - 25, 2018, Star Wars: Force for Change will donate $1 to UNICEF, up to $1 million. Funds will be used to support UNICEF’s lifesaving work for children around the world.
“Every year, May 4th has seen fans across the globe become Forces for Change and rally around good causes,” says Paul Gainer, head of Disney Consumer Products Commercialization.
“This year, as part of the countdown to the launch of Solo: A Star Wars Story, we’re giving them a fun way to support UNICEF while celebrating Han’s legendary sidekick Chewbacca, and his iconic roar, which is almost as recognizable as the Wookiee warrior himself.”
Fans can share their best Chewbacca impersonation, don Hasbro’s Electronic Chewbacca mask, or even get their pet involved with a costume from Rubies.
The initiative kicked off with a video featuring the cast of Solo: A Star Wars Story, revealing Chewbacca’s diva behaviour on the set of the new movie, which hits UK and Irish cinemas on May 24th. Today also sees tickets for the highly anticipated film go on sale.
“Chewbacca may not always have the best temperament but beneath the gruff exterior is a heart of gold,” said director Ron Howard in the launch video. “That’s why he’s challenging you to Roar for Change.”