Stationery firm added to Gormiti push

Giochi Preziosi signs up Inoxcrom to produce items for Spain, Portugal and the UK.
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Giochi Preziosi Group continues to add to the Gormiti programme, signing up stationery firm Inoxcrom to produce pens, pencils and crayons for Spain, Portugal and the UK.

The two-year deal will see the first products hit retail this autumn.

"Inoxcrom is renowned for its luxury stationery products for both adults and children, and we believe that the company's creative use of key licences with its products is perfect for Gormiti," said Graziano Delmaestro, licensing director at Giochi Preziosi.

Anna Blanqué, product manager at Inoxcrom Group, added: "We choose the properties to include in our licensed portfolio with great care. Gormiti is an incredibly strong licence and ideal for our younger audience. We are delighted with the first collection and look forward to even more development for the future."




We find out how Giochi Preziosi has spun the boys brand into a global licence, and what's in store for the future.

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