HarperCollins has signed up Kissmekwik to produce a range of greetings cards and wrapping paper featuring Arthur from its children's book, Arthur and Friends: Watch Out Arthur.
On top of this, HarperCollins has also become the sole representatives for film, TV, stage and radio rights for Arthur.
Kissmekwik will launch its range in January 2011, with an initial collection of eight to ten cards and two wrapping paper designs.
"Kissmekwik is really looking forward to working on this project," said MD Simon Spicer. "The illustrations are charming and Arthur is a great character. We can't wait for more Arthur stories."
Melanie Beer, head of licensing and content development at HarperCollins, also said that it is looking to expand the licensee base to cover stationery, homewares, home textiles, apparel and accessories.