STATIONERY MARKET FOCUS: Alpa

Paul Frank, Spongebob Squarepants and Transformers licences all key for 2009/10.
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Stationery and bag specialist Alpa is already enjoying strong sales across its portfolio this year, and is hoping to build on this momentum with several new ranges.

The firm prides itself on the quality of its products and innovative design, which it develops for its individual customer's needs.

Major lines for 09/10 include fashion-led brand Paul Frank, with handbags and stationery featuring in Selfridges and Topshop. Alpa will also be benefitting from the extra activity surrounding Spongebob Squarepants for its tenth anniversary - the character is Alpa's biggest selling licence.

Meanwhile, back to school Transformers stationery lines have just launched in Tesco.

New licences include Roary the Racing Car, with lines appearing from spring/summer 2010, and Avatar, with product due in August. The company has also taken on tween brand H20 among others.

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