Stella grabs Pet Poets Club for Australia

Social expression brand picked up by growing agency.
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Stella Projects is certainly flying at the moment, picking up its third brand in as many weeks.

The growing agency has now signed up Lavish Rights' Pet Poets Club in Australia. This follows on from deals with Classic Media for Where's Wally and Novel Entertainment for Horrid Henry.

"We are delighted to be bringing Pet Poets Club to Australia and New Zealand, as it is the right property for these difficult times - everyone has such an affinity with their pets that to be able to share this with someone else is really very special," said Grahame Grassby, director of Stella Projects.

"The creator Marc Todd has found a magical way to reach people and we know the response to Pet Poets Club in Australia will reflect the success already being experienced in the UK and the US."

Vanessa Champion, director of Lavish Rights, added: "We are excited to be working with such a strong and energetic team as Stella Projects, in this next exciting phase of the brand's development."

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