Stella Projects teams with Aardman

Company signs up to represent Shaun the Sheep in Australia and New Zealand.
Author:
Publish date:
Social count:
0
1_184_7399_Aardman, Shaun the Sheep.jpg

With Shaun the Sheep one of Aardman's strongest properties in Australia and New Zealand, the company has appointed Stella Projects to build the brand even further.

The firm will be representing the property across a wide range of gifts, apparel, homewares and food.

Shaun the Sheep averages a 48 per cent audience share on ABC2, and has shifted over 300,000 DVD sales to date. Australian fans also make up the largest proportion of Shaun's online fanbase, accounting for over 250,000 of the character's 1.2 million Facebook fans.

"Shaun has gone from strength to strength in Australia and New Zealand and it was important for us to find an agency that could represent the brand on our behalf, securing new licensees and partners for the property who would be the right fit," said Helen Neno, Aardman's international licensing manager.

Grahame Grassby, MD of Stella Projects, added: "Our company looks for properties that are unique, edgy and stand out from the crowd. What could be more unique, edgy and memorable than a sheep?"

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.