CPLG has appointed Steve Manners as executive vice president and director of entertainment.
Manners - who was previously MD, UK Entertainment at the agency between 2001 and 2004 - will focus on client management and new business development in his new role.
As well as his time at CPLG, he has also managed the entertainment licensing divisions of both Universal Studios and 20th Century Fox. Most recently, he was VP, UK and Europe at Beanstalk, overseeing the development of several celebrity and brand licensing programmes.
"We are thrilled at Steve's appointment," said Katarina Dietrich, CPLG CEO. "He is a truly outstanding figure within the licensing field, with a broad range of operational and strategic experience. His industry knowledge is exceptional and he will add considerable value to our business."
Manners added: "I couldn't be happier to be returning to CPLG at such an exciting time. It has grown significantly in the past few years to become a truly global company, and the opportunity to assist in taking things forward was too good to turn down.
"I have always enjoyed working with the team at CPLG, both as part of the company and as an agent whilst I was at Fox and Universal, and have enormous respect for my colleagues throughout all the offices. It feels like coming home."