Disney's Doc McStuffins toys are a sell-out.
Toy supplier Flair says it is experiencing stronger than expected UK sales, and it is working closely with US partner Just Play to keep stock in the channel.
Flair’s marketing director Nic Aldridge told ToyNews: "I think we all knew that this property was going to be successful, but it is fair to say that the extent of that success has caught everyone a little by surprise.
“The current stock situation is definitely tight and this is quite simply because in every territory Doc has launched so far, the brand has been such a big hit.
"The US launched back in October and had a sell-out situation and we’re experiencing the same effect at the moment."
Flair expects the Doctors Bag Set (pictured) to be a “huge hit” between now and Christmas. As the best seller in the range, it is forecasted to shift over 200,000 units.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.