Strawberry Shortcake returns to McDonalds

Happy Meals and Mighty Kids Meals appearing in North America this summer.
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American Greetings Properties Strawberry Shortcake brand will be appearing at McDonalds outlets throughout North America this summer, following a new deal by agent CPLG.

The Strawberry Shortcake: Berry Bitty City Scent-Sation Happy Meal includes six scented characters, all with their own special motion. Each meal also comes with an online code which unlocks a virtual accessory inspired by the characters in McWorld, McDonald's virtual world.

"These premiums based on Strawberry Shortcake and her friends from Berry Bitty City will be a great lead in to the franchise's new character, Cherry Jam, who will make her first appearance this fall when Berry Bitty Adventures returns to The Hub for its second season," said Michael Berreth, Cookie Jar's head of marketing.

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Strawberry Shortcake

With almost 500 licensees worldwide and retail sales revenue of $3.2 billion since 2003 alone, Strawberry Shortcake is a major force in the girls sector. Not bad for a 30 year-old.

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