Street Cat Named Bob to get own licensing programme

TPA appointed EMEA agent for cat who changed the life of homeless busker, James Bowen.
Publish date:
Social count:
Street Cat Named Bob.jpg

Independent licensing agency TPA has been appointed EMEA licensing agent for Bob, the street cat that changed the life of a homeless busker and became a publishing sensation.

After he tended and befriended an injured cat, James Bowen wrote about how his cat changed his life in the book A Street Cat Named Bob.

The book has now sold over a million copies in the UK, and has topped the charts in the US, Germany, Brazil, Portugal and Turkey, to name just a few of the more than 30 countries in which it has been published. More Bob books have followed and enjoyed similar success.

Today, nearly three years after the original book appeared, Bowen and Bob still attract massive queues at book signings up and down the country.

There is now a strong demand for branded product linked to the duo, which is why the literary agency representing Bowen and Bob – Aitken Alexander Associates – has appointed TPA to manage a licensing programme for Bob the brand.

The appeal of both the character and the books extends from the very young to adults, offering a vast potential market. Initial product targeted by the campaign will include giftware, houseware, t-shirts, calendars, plush, mobile phone accessories and posters. However, the Bob brand also has potential in games, jigsaws, and the wider apparel market.

A comprehensive style guide is now in development, with first product launches expected to take place later this year for the 2015 Christmas market.

Chris Taday, MD of TPA, commented: “Bob the street cat is much more than a publishing hit. He is an inspirational figure with strong name recognition, lasting appeal and a potential that extends into many product categories. We’re looking forward enormously to developing that potential with Aitken Alexander Associates – and of course James and Bob.”


Bob the Builder

?I saw a JCB digging up the road in Wimbledon and stood there and sketched it on my way to work,? explains Keith Chapman, the creator of Bob the Builder.

4_Sesame, Abby Cadabby, small.jpg

Sesame Street

It may be 40 years old, but Sesame Street is just as relevant to today's children as it was in the 70s, 80s and 90s. We find out how it's managed to move with the times.

4_Coronation Street, 50 logo.jpg

Coronation Street

The longest running soap in the world is celebrating its 50th anniversary in 2010. We find out what ITV has planned from a licensing point of view.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.