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Streetwear brand Rook debuts new Family Guy collection - Licensing.biz

Streetwear brand Rook debuts new Family Guy collection

PacSun Stores to stock new t-shirt and hat line from September 26th.
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Fox Consumer Products, streetwear brand Rook and PacSun are working together on the launch of a new apparel and accessories collection featuring characters from Family Guy.

The collection includes three hip hop graphic t-shirts, each based on one of the adult animated sitcom's characters - Peter, Stewie and Brian - and a Family Guy bucket hat.

The collaboration is exclusive to PacSun and is the first time that the retailer has carried licensed Family Guy merchandise.

The inspiration behind the Rook x Family Guy collaboration came from the 'desire to fuse animation and apparel', adding a twist of Rook's own pop culture influences to the characters. Fans will be treated to a new Stewie as he ditches his baby overalls for a tougher look, the ultimate patriarch 'King Peter' and Brian the cocktailing dog representing Quahog with his 'Family Life' tattoo.

The range will be available from September 26th exclusively at select PacSun stores and online. The tees will retail for $27.95 and the bucket hat for $33.95.

"We are excited to announce the new Rook x Family Guy collection that will kick off what will surely be an exciting array of upcoming partners and announcements surrounding the beloved Griffin family," said Roz Nowicki, EVP global sales and retail for Fox Consumer Products. "Fans everywhere will now be able to wear hip hop versions of their favourite characters, ensuring that the laughs will never stop."

Alfred Chang, SVP men's merchandising and design at PacSun, added: "With this new collection, we are bringing the irreverent humour of Family Guy and the artistic expression of Rook's brand persona to our customers throughout the country."

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