Striker secures partners across toys, jewellery and publishing for Valerian and the City of a Thousand Planets - Licensing.biz

Striker secures partners across toys, jewellery and publishing for Valerian and the City of a Thousand Planets

"The film is packed with aliens, spaceships, weapons, heroes and villains, and all things that lend themselves to merchandise," said Russell Binder, president of Striker Entertainment.
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EuropaCorp has signed seven new licensing partners for Luc Besson's upcoming sci-fi movie, Valerian and the City of a Thousand Planets.

NECA has signed to launch action figures, die-cast vehicles and prop replicas, Funko is on board for Pop! and Mystery Mini figures while ACCO Brands will launch a line of calendars.

Elsewhere, Love & Madness is on board for jewellery, patches, tattoos, hair accessories, bags, and tech accessories, Just Toys has signed for impulse aisle and blind bag items and Titan will launch ‘Art of’ and ‘Making of’ books and a movie novelisation.

Finally, Ultra Pro has joined the programme for board games, card games and gaming accessories. 

“Valerian and the City of a Thousand Planets delivers on everything we love about science fiction," said Russell Binder, president of Striker Entertainment.

"The film is packed with aliens, spaceships, weapons, heroes and villains, and all things that lend themselves to merchandise, but it rests on captivating characters and compelling storylines that make this much more than purely a visually dazzling experience. This is the kind of movie that sticks."

These new licensees join interactive partner Spil Games who will be releasing a mobile/tablet game based on the film. 

Valerian and the City of a Thousand Planets will hit cinemas in July 2017 and the licensing deals were brokered by Striker Entertainment, EuropaCorp’s worldwide licensing agency.

Check out the trailer for the film below:

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