Studio 100 International has promoted Christophe Drevet to the role of international consumer products director.
Drevet (pictured) was previously consumer products director France at the firm.
He will now be responsible for coordinating the licensing and merchandising programme for Studio 100's global brands such as Maya the Be, Heidi, Vic the Viking, K3 and Blinky Bill.
In his new role, Drevet wil be leading the CP initiatives in France and the rest of the world - excluding Benelux, GAS and Australia, which will be managed by separate teams at their respective offices.
Before joining Studio 100, Drevet was general manager and brand management director Europe at Bandai.
"I am delighted to take on this new role within Studio 100 Group and am excited to make our great characters more and more popular all over the world," Drevet commented. "Alongside the international team, I will be working with influential partners across France and the rest of the world to ensure all our global brands reach the consumer through engaging and fun products that encapsulate the brand values."