Studio 100 International, the licensing division of Studio 100, has partnered with PPI Worldwide for a series of new promotional campaigns in Central and Eastern Europe for its animation property Maya the Bee.
The show recently launched in Poland and Czech Republic and this new deal with see promotional activity focused within retail and FMCG companies in Poland, Czech Republic, Slovakia, Hungary and Ex-Yugoslavia, including Slovenia.
“We are very happy to have PPI on board and to combine their experience with Studio 100’s to find partners in this exciting market for Maya promotions," said Evy Van Nederkassel, licensing and sales manager CEE, Nordics and Israel, Studio 100.
"The Maya the Bee movie will be hitting theatres towards the end of 2014 in CEE which will also help drive further interest from retailers and FMCG partners.”
Studio100 International has previously worked with PPI Worldwide on the creation of six million Maya the Bee figurines for joint promotions with EMTE Supermarkets in the Benelux region.
“It`s great to have this cooperation with Studio 100," added Danny Weckx, who is managing Germany, Switzerland, Belgium and Poland for PPI Worldwide.
"We all love Maya and are ready to build a strong promotional brand, which will have huge appeal to fans of the character.
"PPI wants to increase the total shopping experience and bring Maya to the forefront of children’s minds."