Last month’s inaugural Licensing Summit has been hailed a success by the industry at large and by organiser Emap.
The two-day seminar was held at The Brewery, London, with support from LicensingPages, The Licensing Sourcebook and Total Licensing. Billed as the only event where retailers, IP owners and licensees could come together to network, debate key issues and gain business-critical insights from industry leaders, key speakers included Anne Gates, EVP and MD Europe of Disney Consumer Products; Alan Fenwick, VP EMEA of Cartoon Network; David Binnie, general manager of Warner Bros Consumer Products UK; Nick Hill and Sonya Little from the Woolworths licensing team; and Sonja Robinson, senior licensing manager for FIFA.
Particularly interesting sessions included a retail panel discussion on what retailers really want from licensed product, with contributions from Mothercare, Tesco, Amazon and Avon Cosmetics, plus an insight into video games and licensing from Keith Ramsdale, VP and general manager UK and Ireland for Electronic Arts.
“Delegates travelled from Australia, USA, Germany and Sweden to hear an incredible line-up of speakers deliver their insights into how to win in this market,” offered Emap’s Stuart Thomas. “Highlights included 2012’s retail and merchandising plans and consumer insight sessions on what kids really want. We look forward to working with the licensing industry in 2008.”