'Summer sports' week on Milkshake to boost brands - Licensing.biz

'Summer sports' week on Milkshake to boost brands

Special episodes of Peppa Pig, Little Princess and Roary the Racing Car all planned.
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Channel 5's Milkshake pre-school programming strand is dedicating a week to 'summer sports' to celebrate the London 2012 Olympics beginning.

Presenters on the block will join children on location to take part in sporting events such as running, football and swimming, as well as jumping and bean bag throwing.

There will also be a raft of special sports-themed episodes running between Monday July 30th and Sunday August 5th.

These will include Little Princess has a Gymkhana, Peppa Pig Goes Cycling and Roary the Racing Car Plays Football.

The aim of the 'Milkshake Games' is to introduce pre-schoolers to the world of sport and encourage children to be active, while also placing importance on trying hard and having fun.

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