New mobile and online football gaming company Sports Pro Games has inked a deal with News International to use The Sun branding in its new title.
The deal, which was brokered by the content division of specialist licensing firm AT New Media, allows Sports Pro Games to use The Sun logo in-game and online with its mobile football game Football Pro.
The partnership will also see The Sun take up in-game branding, such as post-match screens and on pitch-side advertising boards.
The three-year deal also includes marketing of Football Pro in the print and online editions of The Sun.
"We're delighted to enter a partnership with such a massive, reputable and recognisable brand as The Sun," enthused Rob Henderson, head of development at Sports Pro Games. "Football Pro is the world's first-ever mobile to online fully-connected football gaming experience.
"Using News International and The Sun's marketing channels we're certain it will become a big hit with football fans across the world."
Simon Kay, business development director at AT New Media, added: "We always get excited when new games applications come to market and Sports Pro Games have developed what we believe is a real winner."