Super RTL and DreamWorks Animation expand relationship to include licensing and merchandising - Licensing.biz

Super RTL and DreamWorks Animation expand relationship to include licensing and merchandising

Firm secures local merch rights to blockbusters including Shrek and How to Train Your Dragon among others.
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Super RTL has extended its existing deal with DreamWorks Animation for programme content to include licensing and merchandising.

As part of the new deal, Super RTL has secured the local merchandising rights to franchises such as Shrek and How to Train Your Dragon, as well as TV series and other films.

"With DreamWorks Animation we have acquired the merchandising rights to properties from a world renowned portfolio with immense market potential," said Claude Schmit, MD at Super RTL. "We are thrilled to be able to expand our strategic cooperation into the area of licensing.

"This alliance will also create new opportunities for our business partners in the licensing area and significantly enhance the awareness of Super RTL offerings among kids."

Jonathan Baker, head of international consumer products at DreamWorks Animation, added: "We have started a fantastic relationship with Super RTL and look forward to continued success as they help drive merchandising for our franchises in the market.

"We are confident that Super RTL will set the tone for our international strategy as we expand our global footprint as a branded entertainment company."

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