Super Why driving on in UK - Licensing.biz

Super Why driving on in UK

Momentum lifts for pre-school brand following successful showing in Vegas.
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Bulldog Licensing looks set to add to the licensing programme for pre-school property Super Why, after it was met with a strong reception at Licensing International in Las Vegas.

The property already has a healthy fan base in the US, with the toy line from Learning Curve having recently launched in Toys R Us. To celebrate this, a special Play Day event was held at TRU outlets across the country, which included storytelling, reading-focused games, activities and free gifts.

Over in the UK, Bulldog has already signed up Cesar (for hanging and boxed dress up) and RC2 (master toy), while Melbry Events is conducting a series of events in shopping centres across the UK.

"Super Why has huge potential," said Bulldog MD Rob Corney. "The show is already phenomenally popular and the levels of interest in Las Vegas were amazing. I feel sure that the brand can establish itself as one of the biggest pre-school properties out there."

The show airs on Nick Jr in the UK, where it regularly brings in over 150,000 viewers, peaking at over 230,000. It is stripped across Nick Jr's weekday schedule in the 6.30pm slot.

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